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ABOUT

ABOUT

CONNECTING creative, content and commerce
TO TRANSFORM YOUR BRAND AND
GROW YOUR BUSINESS

Jichél is a digital marketer & content producer. Her evolution over 20 years, combines experience in both integrated creative production, and full service digital ecommerce solutions. She moves brands forward through easily perceived Brand, Mobile, and Web design.

She is an author, speaker, and founder of DigiStream Media, a digital marketing agency and marketing cloud platform provider that helps SMBs to engage customers across mobile, social.

From well-known brands to start-ups, her clients include companies
in tech, tourism, telecom, hospitality, financial services, retail, and restaurants. Jichél served on the team winning a Webby Award for the America’s Favorite Architecture (AFA) website out of nearly 10,000 submission entries and helped generate millions of dollars in revenue in record time.

EDUCATION

JOHNS HOPKINS UNIVERSITY CAREY BUSINESS SCHOOL
UNIVERSITY OF MARYLAND BALTIMORE COUNTY

EXPERIENCE

HEAD OF BRAND

CREATIVE MYSTICS, 2018 –

CHIEF MARKETING OFFICER

DIGISTREAM MEDIA, 2008 – 2017

DIRECTOR OF MARKETING

AMERICAN INSTITUTE OF ARCHITECTS, 2007 – 2008

SR. DIRECTOR OF MARKETING

GAME PLAN SPORTS, 2000 – 2006

MANAGING PARTNER, ACCOUNT LEAD

MARCOM ONE, 1996 – 2000

EXPERTISE

My evolution, over 20 years, represents a passion for delivering fully integrated creative work. I help create artisan brand and web design and development, help brands tell their story meaningfully, and help them sell their products and services across the world.

Strategy that is centered on clarifying a brand’s message,  informs decisions and shapes actions is the underlying foundation of every great brand experience.

CONTENT MARKETING
WEBSITE CONTENT
DIGITAL MARKETING
SOCIAL MEDIA
CUSTOMER EXPERIENCE
BRAND MESSAGING & POSITIONING
GO-TO-MARKET PLANNING
BEST PRACTICES

From voice to tone to style, every expression matters. Brand design shapes a brand experience, creating identity touchpoints from design to key messages.

BRAND IDENTITY
PACKAGING DESIGN
BRAND CAMPAIGN
SIGNATURE ASSETS
BRAND GUIDELINES
DIGITAL ADVERTISING
SOCIAL CONTENT
WEBSITE DESIGN

Creative functionality with intuitive design makes every interaction more meaningful. Embracing digital as an extension of the physical brand has the power to elevate the experience.

FRONT END / BACK END WEB
UI DESIGN
ECOMMERCE DEV
DATABASE / SERVER MGMT
APP DESIGN
CMS INTEGRATIONS
SEO, SMM, SEM

CLIENTS

AFFILIATIONS