In one year, Classic Cycling’s ROAS surpassed 1000%.
Revenue increased over 300% in 1 year.
Classic Cycling is a small, hometown shop run by avid cyclists, who strive to stay ahead of the curve with the newest technologies and trends in the competitive cycling world.
The Cyclist’s attempt to self-manage their Google AdWords campaigns did not generate positive results. Ultimately, their in-house campaigns were: bringing a negative Return on Ad Spend (ROAS), not increasing revenue or transactions, and not achieving their marketing goals during their off-season.
In order to get The Cyclists’ AdWords running profitably, we devised a strategy to:
In one year, Classic Cycling’s ROAS surpassed 1000%.
Revenue increased over 300% in 1 year.
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